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Slicing Through Competition
"Despite intense competition, Chawla Brothers in Chandigarh managed to make a mark on the mobile retail segment" Sonia Sharma
 The immaculately planned city of Chandigarh is also known for its pricey tastes. The denizens of the city have a thing not just for latest in fashion and cars, but also for avant-garde technology. When it comes to buying mobile handsets, much of the city’s population, prefers the store called, Chawla Brothers, situated in sector 22 market, which is a hub for mobile retail in Chandigarh. The competition is intense, but Chawla Brothers attracts a steady stream of customers.
The showroom is spacious and fully air-conditioned. Phones are displayed in such a manner that any customer can easily study them. The showroom deals with a wide variety of top-notch brands like Nokia, Samsung, LG, Sony Ericsson, HTC and also many other popular Indian brands. For better manageability, a separate section has been given to the Indian brands. The promoters are well informed about the devices that they are selling in their showroom and they are more than willing to talk to everyone. The store also provides additional services like software updates, and all sorts of mobile accessories.
What the store lacks is a proper sitting arrangement for guests and customers. Much of the business gets conducted in the standing position, which might turn out to be tiring for many. But overall the store is remarkably well maintained and it is completely geared to meet the demands of any prospective customer of mobile phones in Chandigarh. 
 
 
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